WHAT 'THE SMART POSTER
The poster is a smart system for interactive dialogue with customers.
The poster is a smart advertising space for electronic media content (e-ticketing, ringtones, wallpapers, videos, inscriptions, etc..) May be used to measure the response from clients, questionnaires and express opinions.
To operate simply that customers are provided with an RFID tag.
The owner of the advertising space can measure its effectiveness, segmented pricing policy and collect data on potential customers and their habits.
All posters are installed inside the smart RFID readers which are connected to a module that sends data to the remote server through GPRS network. Software SmartPosterManager handles the exchange of information. The smart poster can be equipped with a standard poster (printing on paper for example. Shaped 80x60). The smart poster can be connected to an external LCD screen (Rotation Videos).
La nostra presentazione Smart Poster fiera Wima Monaco, 21-23 Aprile 2010
SMART POSTER FOR EVENTS
The Smart Poster can be used for different purposes:
* Handling charges
Posters are printed "Point Charge" with two (or four) players each. A reader is used to recharge the cards of people who are writing online.) Closer to the card 1. reader 2 times confirming the charge and is deducted from the credit card. The customer receives an SMS and e-mail confirming the transaction.
The second player is to charge the credit card with the phone. Closer to the card 2. reader 2 times confirming the charge and is deducted from the credit card. The customer receives an SMS and e-mail confirming the transaction.
You can install two more players to manage two cuts refills
You can print poster paper or use of LCD screens, which are associated with multiple readers. Approaching the cards to each player receives the client on the mobile phone (SMS or WAP push) and email the requested content, including hypothetically could be:
1. Contacts one or more wine (Address, Phone, Contact, etc.).
2. Request more information the grower (grower also select are sent details of the potential customer
3. Program WineTown
4. Map WineTown
5. Events in the next hour
* Management Sponsor
You can print poster paper or use of LCD screens, which are associated with multiple readers. Approaching the cards to each player the customer expresses interest in promoting the sponsor and receive mobile phone and / or e-mail promotion details and how to join. Same data are sent to the sponsor of the potential customer
1. Collect data holdings (via the web, membership cards). The data collected can be incorporated into the system even after the event and the information is processed later.
2. Consent required for privacy law: basic purposes (eg management charge), more purpose (sending data to growers and sponsors).
Are not readily calculable, approximately from 350 € up depending on configuration. Costs may be covered by sponsors. Encouraging a telephone operator (eg. TIM) for sponsoring this structure is a good image of prestige provide the technical architecture for Smart Posters, were the first operators in Italy.